A very useful tools, Google Analytics for website owners provided by Google.. If you’ve just started to use Google Analytics and aren’t sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You’ll learn how to interpret what you see in these key reports and what actions you should take as a result.
About Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Analytics is now the most widely used web analytics service on the web. Google Analytics also provides an SDK that allows gathering usage data from iOS and Android Apps, known as Google Analytics for Mobile Apps
Features
Integrated with Google AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site’s transactions, revenue, and many other commerce-related metrics.
On September 29, 2011, Google Analytics launched Real Time analytics, enabling a user to have insight about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites which have traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second) unless the site is linked to an AdWords campaign. Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments. Google Analytics’ Cohort analysis feature helps understand the behaviour of component groups of users apart from your user population. It is beneficial to marketers and analysts for successful implementation of a marketing strategy.
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