Jill Whalen is a pioneer in search engine optimization. Nicknamed the First Lady of Search, Jill founded the site HighRankings.com in 1995. Today High Rankings has grown to be one of the pre-eminent SEO companies in the US. Jill’s company is dedicated to educating its clients and sharing its knowledge with the industry at large …
Pay Per Click (PPC) search engine marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on sites within a search engine’s network of associates. How do Pay Per Click Ads Work? …
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis …
By now, we all know there’s a lot that goes into achieving high organic search engine rankings. In case you’re unfamiliar with the concept of “SEO,” it refers to the art of modifying a web site’s properties in order for that site to appear in the top search engine results on Google, Yahoo, Ask and …
Do you know that the new Yahoo! homepage has a hidden easter egg? Go to Yahoo homepage and click on the “!” of the Yahoo logo on the top left… Ta Da!! You will be surprised. 🙂 Note: Make sure you turn on your speakers! Enjoy 😛