When you own a business, your website is one of your most important tools that can be used to reach new customers and generate higher sales. Whether you have an established website that is not currently working for you, or you are a complete newbie to the online marketing world, improving your website so that …
Anyone interested in online marketing knows that web optimization is critical to a successful business. Web optimization comprises a number of different ideas, including search engine optimization, website analytics, and design factors, among many others. However, optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is …
Pay per click (PPC) advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that PPC can be quite an exhausting and overwhelming task when it is really broken down. For the most part you can enter your keywords and create …
Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you boost the size of your email list and help you grow your business. The key to success with this strategy is …
Whether you’re looking to do Paid Search Advertising yourself or to hire someone to do that for you – you should know what makes a Pay Per Click campaign successful – or you will end up suffering. Paid search advertising may look deceptively easy to do. Countless times small business owners decide (and correctly so) …
Let’s face it, anyone can build a website. There are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are …
As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will …
In today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences. When you look at how blogs, forums and social networking sites have exploded in the last few years, you can see how powerful …
The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is more chance that they will buy from you, follow your advice and buy your affiliate …
Facebook is one of the most popular social networking mediums, and their membership numbers are increasing quickly. It is a great tool for networking; but like many tools available for networking on the web, promotional or marketing activities are frowned upon. So be careful when using Facebook and do your online marketing activities under the …