You have employed every trick in the SEO handbook but that first page ranking in the search engines has been eluding you. You are about to give up. But before you do, perhaps you may wish to consider taking up article marketing. First of all, what exactly is article marketing? Article marketing is the process …
For years, it has been well known that Google‘s search algorithm is driven by the number and quality of links pointing to a particular URL. And as a result, it was all the rage for some time to buy links on web pages that had a high Google PageRank (PR). But in March of 2007, …
Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I don’t mean …
Who benefits from using Search Engine Optimization (SEO)? Everyone. Let me explain. It can be easy for business owners to look at SEO as an attractive means of improving their position with search engines. This can be a great long-term strategy that really works well for online business, but the benefits don’t stop there. Your …
After optimizing your site for search engines and pursuing other marketing efforts, it’s time to use the power of the press to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are some quick tips to help you through the media process: 1. Know Your Targeted Media …
Owning any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing. Here are some straightforward answers to the most common SEO questions. 1. What is …
Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide …
One of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links should you have on a page? And the last of questions goes on… …
Free press is one of the best ways to spread the word about your website, your product, and your brand. However, most people don’t know where to start. Fortunately, it’s really not as hard as you might think. There are thousands of articles being published every single day on blogs, newspapers, and magazines. Bloggers, writers, …
What is going on with e-commerce websites? It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something. Recently, I tried to order a product we spotted at a trade show. It was perfect for our application so we did a Google …