keke.. stumbled into this funny site called the Church of Google. They believe the search engine Google is the closest humankind has ever come to directly experiencing an actual God (as typically defined). They also believe there is much more evidence in favour of Google’s divinity than there is for the divinity of other more …
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns. Too Many Keywords Per Ad Group It’s important to target your ad to be as relevant as possible. Don’t …
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis …
By now, we all know there’s a lot that goes into achieving high organic search engine rankings. In case you’re unfamiliar with the concept of “SEO,” it refers to the art of modifying a web site’s properties in order for that site to appear in the top search engine results on Google, Yahoo, Ask and …
There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy, Destination URL’s, Organization, and Analysis. 1. Keywords Having a successful PPC campaign starts off with …