What is going on with e-commerce websites? It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something. Recently, I tried to order a product we spotted at a trade show. It was perfect for our application so we did a Google …
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns. Too Many Keywords Per Ad Group It’s important to target your ad to be as relevant as possible. Don’t …
There can be no good commerce without proper marketing. Marketing campaigns are a must for businesses wishing to boost their sales. Online marketing has become more and more a distinctive and important aspect in the development and evolution of any company, big or small, which aims at reaching a specific range of potential customers.