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Are you fed up with feeling baffled by search engine optimization (SEO) because of jargon and poor practitioners? Do you feel you have been charged too much for less than you were promised? This two part article sets out to explain the process and put you back in control. If you have focused objectives and …
The most significant and perhaps the hardest part of website optimization is link building. Website promoters beat the bushes trying to discover the blooming valleys of premium quality links to pick up some juicy links there. However, it isn’t that easy and quite often all efforts may be in vain. But as the saying has …
After Google started using website speed as a parameter in their ranking algorithms every webmaster has a good reason to keep an eye on the page load speed of their website. Google‘s bending over backwards to spread the word about this new speed penalty is proof in itself since big G is usually very secretive …
First off don`t panic and remain calm. These things happen to website owners and business owners from time to time. If you feel that your website has been given some sort of Google penalty then the best thing you can do is to first stop any new online marketing and make a list of all …
In real estate, it’s location, location, location. In website design, it’s content, content, content… followed very closely by eye appeal, which is where a graphic designer can play a substantial role. The SEO (Search Engine Optimization) portion of a website’s foundation must be considered first to develop essential keywords. These keywords are then used throughout …
Lacking any information to the contrary, many businesses still think that all they need to do to get new clients is to put their name and face in the Yellow Pages or online social directories, get some professional looking business cards, a website and Voila! It’s the old adage “build it and they will come”. …
While Google is the number one search engine, and will likely continue to be that for a number of years, there is several thousand lesser search engines that are working hard to gain a part of the search market for themselves. The English language market for search is largely made up of a few big …
Marketing on the internet offers the potential for many to become ‘independent’ from the bonds of a job however it is not for everybody. The single biggest contributing factor for business success on the internet is having the ambition to do what it takes to get the job done. Not ‘the ambition’ that comes with …
Do you really want your website on page one of Google for your chosen keyword phrase(s)? What do you want your online marketing campaign to accomplish for you? I asked a potential new SEO Coaching client last week this first question. From my end of the phone call, it sounded as if he almost fell …